Chain Sales Representative

Manistee/Ludington/Baldwin/Reed City, MI
Full Time


Primary Function

Sales reps solicit orders for all products listed in their book from each of their retail accounts. They also sell these retailers business-building ideas for the products listed in their book. To do that, they are responsible for understanding in-store merchandising principles and to suggest uses of these principles in each of their retail accounts. They are expected to manage their territory in such a way that both the suppliers, the distributor and their retail accounts will obtain the very best possible sales from the products they are responsible for selling.


These individuals will also have sales support personnel that they are responsible for keeping informed concerning their accounts.


Major Responsibilities:

Customer Relations:  Effectively establish and develop rapport with all customers.  Handle customer complaints, delinquent payments, and similar activities.

Business Development:  Identify and pursue new opportunities and customers.  Present fact-based, profit centered presentations and overcome objections.  Answer questions and present proof for sales proposals.  Sell in new items, brand extensions, and displays.  Effectively communicate with Team Leader and drivers any problems, issues, or opportunities within sales territory.

Account Maintenance:  Leave account shelves and back rooms orderly and organized; maintain proper inventory levels.

Ordering:  Submit orders on time, accurately, and completely.

Quality Assurance:  Maintain acceptable quality ratings.  Utilize dot rotation and “move” policy correctly.  Stay within unsalable pick-up budget while properly managing damaged product.

Distribution:  Follow and maintain quality distribution per company standards with product properly faced up and clean.

Monthly Market Plan:  Effectively pre-plan upcoming month, monitor and adjust to meet quarterly goals.  Update all company goals and display tracking on a daily basis.

Displays:  Called out items on display. Place and maintain appropriate number, position, and size of displays; include in product mix according to standards; use creative and current POS where possiable.

Pricing:  Assure pricing is correct.

Point of Sale:  Promote products clearly and accurately through use of current, fresh POS material; effectively communicate selling message to consumer. Use proper store POS.

Professional Development:  Expand knowledge of products, selling skills, and industry.  Adhere to and uphold all company policies and procedures.

This list is not complete and will be updated/revised as needed.


Chain Specific Responsibilities:



  • TPR tags up on time and maintained.
  • Called out displays up and signed.
  • Shelves full with proper backroom inventory. Insure all authorized are sold in with minimal OOS.
  • Backstock organized and neat. Damage taken care of

Dollar General/ Meijer Gas/Speedway/7-11/Wesco/Rite Ad/Walgreens/CVS/etc.

  • TPR tags up on time and maintained.
  • Called out displays up and signed.
  • Shelves full with proper backroom inventory. Insure all authorized are sold in with minimal OOS.
  • Backstock organized and neat. Damage taken care of




  • Computer literate.
  • Have attained a four year college or university program certificate; or two to four years related experience and/or training; or equivalent combination of education and experience.
  • Ability to calculate figures and amounts such as discounts, profit margins and percentages.
  • Ability to effectively present information and respond to questions from managers, customers, and the general public.
  • Ability to work and make decisions effectively in an environment in which situations can arise and change quickly.
  • Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
  • Ability to receive a Michigan Liquor Control Card, and a valid Michigan driver’s license.


Physical Demands:

Ability to bend and lift product weighing up to 165 lbs.  Be able to see product and discern dissimilar colors and numbers. Must be able to communicate effectively with customers, supervisors and co-workers. Ability to stand, walk and move in and out of a vehicle throughout the day.


Job Station:

The job is performed seated in a vehicle and in customer locations where product is sold.


About Alliance Beverage:

In 1963 a man named Larry Gary, originally from the west side of Chicago, decided that owning a beer distributorship in Grand Rapids Michigan would be more fun than running a bowling alley. That was the moment that the company called Kent Beverage began.

At the same time a man named Tim Sullivan, originally from the east side of Detroit, was happily running a construction business. However, when Tim noticed his friends, who owned beer distributorships, were having more fun, he had to get one of his own. And he did, when he purchased B&B Beer in the late 1970’s!

Both businesses grew and prospered. Both businesses were passed from fathers to sons and continued to succeed in their territories until one day, over a pint, these two families decided to form a joint venture whereby the two companies combined would be stronger than the sum of their parts. They called the company Alliance Beverage and it was born May 13, 2013.

From the beginning, our company has recruited the best talent available, contributing to the highest standards of performance~ because we work together with commitment, & integrity.

Today, Alliance has more than 450 team members and services over 5,000 customers across the Western half of Michigan. With three distribution facilities and six sales offices, our employees live and are active in the communities they serve.


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